Juventus hail partnership with Lastminute.com

Italian giants Juventus have hailed their ongoing partnership with online travel and leisure retailer Lastminute.com.

Signed at the start of this season, the partnership sees Lastminute.com pink branding feature on pitchside LED boards during the last 60 seconds of every Juventus home match.

The partnership is now being complemented by the #ZONALASTMINUTE campaign, which invites Juventus fans to share messages of support for their team that will then be featured on the pitchside LED boards at Juventus Stadium.

A Juventus statement said the partnership was partly inspired by the ‘last-gasp strikes of Renato Cesarini, a player who embodied the club’s never say die attitude’. 

“We believe that sport, just like traveling, is a way for people to enjoy spare time together and share their passion,” said Lastminute.com chief executive Fabio Canavale.

“That is why we decided to associate the lastminute.com brand with football through the partnership with Juventus, the club with the highest number of fans in Italy and one of the most famous sports properties in the world."

Juventus’ next home game is a Serie A clash against Inter Milan on Sunday.