WATCH: Things got REALLY awkward on the Spurs' Kiss Cam

This is what happens when a relentless Kiss Cam operator finds a couple fans sitting in the stands who really don't feel like locking lips on demand.

It happened during pregame at the San Antonio Spurs-Utah Jazz game on Monday. If you're the kind of person who enjoys a full minute of awkward suffering, this will be pleasing:

So what the heck happened there? At first blush, it looks like the poor guy is trapped in the friend zone. That rejection at :30 is painful.