Vizio signs on as title sponsor of Fiesta Bowl
California-based TV manufacturer Vizio has signed on as title sponsor of the Fiesta Bowl. The bowl game, played at University of Phoenix Stadium in Glendale, had been without a sponsor since Tostitos ended an 18-year partnership with the game earlier this year.
Final terms of the partnership were not revealed. This season's Vizio Fiesta Bowl is scheduled for Dec. 31 at 2 p.m.