Money is still king in NCAA

By Bruce Hooley
FOX Sports Ohio
Wednesday, December 29, 2010


Ohio State raked in $68 million in football revenue last season to rank second nationally behind Texas.

The Buckeyes rolled $32 million of that back into the sport to outspend the Longhorns by $10 million on football alone.

That gives the impression OSU is one of the big dogs when it comes to college football. Instead, it