Knoxville Attorney Uses Third Down For What in Ad

One of the most fascinating subplots of another mediocre Tennessee Vol football season has been the redneck embrace of "Third Down For What?" a variation of the rapper Lil Jon's Turn Down For What? hit. 

Now that infatuation has hit a new level of absurdity -- a Knoxville attorney is using the phrase to recruit personal injury clients. 

His first client will probably be this guy.