How much is one LeBron James tweet worth?

By foxsports
Published

How valuable are LeBron James' 27.9 million Twitter followers?

So valuable that a single tweet from King James is worth $165,000, tops among all NBA players, according to Opendorse, an online platform that connects marketers with athletes to build endorsement campaigns.

A tweet from Kevin Durant, with 13.2 million Twitter followers, is worth $75,000, while a 140-character message from Kobe Bryant, with 8.69 million Twitter followers $50,000.