Former NBA executive Chip Bowers joins Marlins as president of business operations

MIAMI (AP) -- Former NBA executive Chip Bowers has been hired as president of business operations for the Miami Marlins, who are anxious to increase revenue under new CEO Derek Jeter.

Bowers most recently spent five years as chief marketing officer for the Golden State Warriors, where he oversaw all marketing channels and brand development, broadcasting, corporate partnership sales and services efforts.

Bowers was senior vice president of corporate partnerships and marketing for the Orlando Magic in 2008-12. He began his professional career in Major League Baseball with the San Diego Padres, and also spent eight seasons with the Seattle SuperSonics of the NBA.

The Marlins have finished last in the National League in attendance 12 times in the past 13 years.