Kings offer free tattoos of their new logo and fans line up in droves
The Sacramento Kings underwent a big change on Tuesday when the team unveiled its new logos. It's an effort to rebrand the franchise, and it was received fairly well -- inside and outside of the team's fanbase.
Each designed to connect elements that define Sacramento Kings: Our City. Our Pride. Our Foundation. #NewEraOfProud pic.twitter.com/k68iogxCpd
— Sacramento Kings (@SacramentoKings) April 26, 2016
As an added bonus, the Kings offered to pay for fans to get tattoos of their new logos for one day only on Wednesday at five parlors in the area. Well, fans almost never turn down free stuff, so the lines were as long as you would expect.
Fans lined up early for new logo tattoos! #NewEraOfProud pic.twitter.com/EkuzRYn6e1
— Sacramento Kings (@SacramentoKings) April 27, 2016
This is a line. For #NewEraOfProud tattoos. Amazing. pic.twitter.com/kSHq7o5hyH
— Scott Moak (@AnnouncerScott) April 27, 2016
Fans of @SacramentoKings getting free tattoos of new logos this AM, courtesy of team pic.twitter.com/eAxCYPpPDO
— Darren Rovell (@darrenrovell) April 27, 2016
The tattoos were paid for on a first-come, first-serve basis, so not every fan will get one for free. One supporter was so pumped about the logo change that he couldn't even wait until Wednesday to get it inked (for free) on his body.
Blood and all got my kings tattoo! Couldn't make it tomorrow so paid for it tonight! Worth it! @SacramentoKings pic.twitter.com/2uQthaO5x8
— King (@KingCity2016) April 27, 2016
This is by far one of the strangest "giveaways" in sports, but it's a good way to lock up longtime fans. And it's clearly working.