Kevin Durant ferociously swats youngster's shot at his basketball camp (VIDEO)

If you had any doubts that Kevin Durant's wasn't nice, the following clip should change your mind.

While facing a youngster at his basketball camp, Durant decided to use his skill and decisive height advantage — he might actually be twice the kid's size — to Mutombo-swat the camper's shot back 10 feet:

Boom. How heartless.

The 2013-14 MVP has been trying to toughen up his public image with a "Kevin Durant is not nice" branding campaign over the last few seasons, and ferocious plays like this will only promote that perception shift.