WATCH: UW cheerleaders pelted by snowballs, courtesy of students

Amidst the contest between Wisconsin and Northwestern, another competition has broken out in the Badgers' student section at Camp Randall. 

An impromptu snowball fight has been occurring throughout the contest. While the frosty fun initially involved the students and other fans, it since included the Wisconsin cheerleaders. 

Reportedly, UW fans and students began throwing snowballs at their own cheerleaders. As a result, the beautiful bastions of support have since departed the field. 

There's no word on why this ultimately occurred, other than stemming from potential boredom.