Towles doing his part to build hype for rivalry game with Louisville

Rivalries don't take vacations. So while it's only June, the rivalry between Louisville and Kentucky is already heating up. 

Things started last week, when Cardinals wide receiver James Quick said he "can't wait" to play the Wildcats. 

Kentuky running back Stanley Williams was quick to respond, saying he "can't wait to get another shot" at Louisville, according to College Spun. 

And on Wednesday it was Kentucky quarterback Patrick Towles getting into the action:

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(h/t College Spun)

Image Credit: Jamie Rhodes-USA TODAY Sports