Report: Georgia's Nike apparel deal to pay school over $40 million

Just do it. Some iteration of those words must have been said as the Georgia Bulldogs were offered their latest deal from apparel giant Nike last summer.

Details of the deal were not publicly disclosed at the time but the Athens Banner-Herald recently obtained a copy of the contract under an open records request.

The deal is said to be worth at least $40.8 million over the length of the contract, which runs until June 30, 2024. 

These figures will bring in an additional $1.3 million more per year over the previous deal between Nike and the school. 

The new apparel deal brings Georgia up to the fourth richest apparel deal in the SEC behind only Tennessee ($5.5 million with Adidas), Auburn ($4.3 million with Under Armour) and LSU ($4.2 million with Nike). 

Don't think Nike hands out checks without asking for something in return. The company will receive the following from Georgia on an annual basis:  

"10 tickets and two sideline passes for home football games (adjacent seats, field level and between the 20 yard lines) and 16 tickets for basketball games (court level and at or near center court) with getting an additional 50 football tickets and 30 basketball tickets for one game. Ten tickets also go to Nike for bowl games and 20 for any college football playoff games. Georgia also provides four “VIP” parking passes and “an exclusive area” at the stadium and arena for Nike to host hospitality events at its option and expense" 

How's that for swag? 

(h/t Athens Banner-Herald)